Promoting, what a stress!

My book has hit the online stores and now it is time to start promoting it more. This is stressful because I have NO idea where to begin. I am going to call some local bookstore and newspapers to see if they can do anything. My publisher did contact a lot of places, but I want to follow up and see if they will be interested in a reading. I also sent my book to be displayed at 2 book events, my publisher gave me the links. I selected the 2 which will hit the areas of adults I am looking for, teachers, librarians, and curriculum directors. Hopefully this will help get some traction for my book.